About Us
Anholt City Brands Index is an analytical ranking of the world’s city brands. Released quarterly, the Index surveys and analyzes nearly 20,000 consumers in 18-20 countries once a year to determine how cities are perceived by others in terms of six components:
- Presence – a city’s international status and standing
- Place – a city’s beauty, climate and other physical attributes
- Potential – a city’s economic and educational opportunities
- Pulse – a city’s urban appeal and lifestyle
- People – a city’s friendliness, openness, cultural diversification and safety
- Prerequisites – a city’s basic qualities, including hotels, schools, public transport and sports.
The Index, led by well-known independent government advisor and author Simon Anholt, has amassed press around the world and is used by governments, tourist bureaus and other interested parties to gain an understanding of how the rest of the world views them. This information can be used to locate weaknesses and assess potential areas of improvement in a city’s branding.
Simon Anholt advises governments, ministries, civil services and NGOs on the branding aspects of public diplomacy, economic development, public affairs, cultural relations, trade, tourism and export promotion.
He has written numerous books, papers and articles on the branding of places and is a well-known public speaker, editor and broadcaster on these and many related topics.
For further information about his work and writing, please
click here.
Anholt City Brands Index uses GMI proprietary software and GMI’s access to 6 million people are the world to conduct its studies. Find out more about GMI’s market research software.
