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Welcome to the Official Anholt City Brands Index Website! |
| We are currently focusing our efforts on the redesign of this site. For the most up-to-date information on CBI products and services, please visit www.simonanholt.com. |
Are Cities Considered Brands?
Yes, cities have always been brands, in the truest sense of the word. Paris is romance, Milan is style, and New York is energy. These are the brands of cities and they are inextricably tied to the histories and destinies of these places.
Yet the brand of a city is not always accurate – especially when viewed from a global perspective. Some cities do not attract heavy investment or the right kind of talent because their brand is not as strong or positive as it deserves to be. On the other hand, some cities benefit from a positive brand that they do little to deserve. |
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Latest CBI Report
Now Available!
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Measure Your City Brand Using A Global, Methodologically Sound, And Cost-Effective Solution: The Anholt City Brands Index
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- Global – Using GMI’s reach of 6 million consumers around the world, the Index offers a global perspective of your city brand.
- Proprietary Methodology– The Anholt City Brands Index uses Simon Anholt’s proprietary methodology to measure a city brand. The six key verticals include: The Presence, The Place, The Prerequisites, The People, The Pulse and The Potential.
- Cost-Effective– Why pay hundreds of thousands to conduct your city brand research on an ad hoc basis? The Anholt City Brands Index offers a cost-effective solution that allows you to study a city's brand value.
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